Hidden meaning behind these famous logo design

Today’s world, we may encounter myriads of logos of different companies, but hardly some of us know the meaning of those logos. In this world, every logo consists of some specific purpose, logo design is not just pictorial representation. They present the logo in such a way that it can portray the field of work or service provided by them. They’re meant to provide the unique identity of the company, which stands them out of the crowd. Even single arrow, shape, color is created not for design, but it has some meaning.

Before proceed hidden meaning behind famous logo design, learn about top 5 benefits of logo design in your business/organization.

  • Amazon:
    Amazon is a multinational eCommerce site. The arrow in the logo is not just an arrow but refers to two meanings. First is it creates a smile, which shows that customers will experience joy after purchasing a product from Amazon. Another message it gives is Amazon has a variety of product form letter A to Z where the arrow goes. This logo is a perfect example of creative graphic design as it gives significant meaning.

    Amazon Logo

  • Mercedes:
    Mercedes has changed their custom logo design several times from a foundation year. But from 1909, they made fewer changes into their logo. It consists of a circle, and inside that three-pointed star touches the edges of the ring. Those three-pointed stars are a representation of the land, sea, air. As its a vital requirement of people, and they have nicely adjusted in their logo.

    Mercedes Logo

  • Audi:
    The four rings in the Audi symbol reflect the four different manufacturing companies in the automobile sector. Audi is an association with four different companies, namely, Horch, DKW, Wanderer, and Audi. The similarity between these companies is they all are from Germany. The darker color in custom logo design gives a more shiny look and four aluminum rings denote innovation power and slight design.

    Audi Logo

  • Microsoft:
    The current logo of Microsoft was introduced in 2012. All the logos of Microsoft consist of four panes of a different color. In the current logo, light blue shows the background of everything you do in windows. Orange/red are the products of Microsoft. Green suggests Microsoft gaming, whereas yellow indicates bold and robust.
    Microsoft Logo

  • FedEx Express:
    It’s hard to find any message in the FedEx design logo as its a creative graphic design made by the company. There is a straightforward hidden arrow in the name of the company between the letter ‘e’ and ‘x’. This arrow shows fast and accurate delivery from one place to another within the stipulated time.
    FedEx Express Logo

  • Adidas:
    Adidas has always been a famous sports shoe brand among athletes. Even the logo design also dedicated to the athletes. From the beginning, the Adidas logo consists of three strips that show the mountains. There is no such big reason behind the logo of Adidas. It depicts the challenges which every athlete needs to face during their sports career.

    Adidas Logo

  • BMW:
    BMW is a German-based company from the aviation sector. This leads to some rumor that blue and white color represents the plane’s propeller. But the founder clears that it was not their intention. Actually, they were trying to use the color of Bavarian free state but it’s illegal to use that. Then they reverse those colors to make their logo and accidentally generated propeller design.

    BMW Logo

  • Baskin Robbins:
    Baskin Robbins is famous for a variety of flavors of ice cream. There are some numbers hidden in the letter ‘B’ and ‘R’ its 31 written in pink color. It indicates that it has 31 different flavors.

    Baskin Robbins Logo

Conclusion:

Companies don’t create a logo just for pictorial representation, but there are some secret meanings in it. Their logo design may describe the background of the company or product they manufacture or sell. At the same time, they try to represent the name of the brand and purpose of the company in a logo with creative graphic design.